Umkhakha we-Biscuit eChina uthuthuke ngokushesha eminyakeni embalwa edlule, futhi isilinganiselo semakethe belokhu sanda. Ngokusho kombiko wokuhlaziywa kweChina Biscuit Market bafuna ukubikezela kanye nokutshala amasu wokutshala imali ngo-2013-2023 okukhishwe yinethiwekhi yocwaningo lwemakethe, ngonyaka we-2018, isibalo esiphelele sebhizinisi le-China Biscuint sasingu-134,57 billion yuan, ngo-3.3% unyaka nonyaka; Ngo-2020, isilinganiselo esiphelele somkhakha we-Biscuit eChina sizofika ku-146.08 billion yuan, up 6.4% unyaka nonyaka, futhi kulindeleke ukuthi sifinyelele ku-170.Izinkulungwane zezigidigidi zonyaka ka-2025 Ukulandela amaphuzu:
1. Inani lezinhlobo ezintsha zanda. Ngokwethulwa okuqhubekayo kwemikhiqizo emisha ngamabhizinisi akwaBrand, ukufunwa kwabathengi ngezinhlobo ezintsha kuyanda, futhi ingxenye yezinhlobo ezintsha nayo iyanda.
2. Umncintiswano womkhiqizo usuqinisile. Abathengi bakhetha imikhiqizo eminingi ngokwengeziwe, futhi umncintiswano usuqala ngokwengeziwe. Umncintiswano phakathi kwamabhizinisi nawo uzoqina futhi ube mkhulu ngokwengeziwe.
3. Imisebenzi yomkhiqizo iqinisiwe. Ngokwemisebenzi yemikhiqizo ye-Brand, amabhizinisi aqinisa ukuxhumana nabathengi, ukuheha ukunakwa kwabathengi, ukuthuthukisa ukuqwashisa ngomkhiqizo nokwandisa isabelo semakethe.
4. Impi yentengo iya ngokuya inolaka. Ngenxa yomncintiswano oqinile embonini, impi yentengo phakathi kwamabhizinisi iya ngokuya iba nolaka. Ukuze ubambe isabelo esithe xaxa semakethe, amabhizinisi ngeke anqikaze ukuthengisa imikhiqizo ngamanani aphansi ukwandisa isabelo semakethe.
I-5. Umkhuba wokumaketha oku-inthanethi usevelele ngokwengeziwe. Ngokuqashelwa okwandayo kokuthenga kwe-inthanethi ngabathengi eChina, ukumaketha kwe-inthanethi kuya ngokuya kuba yindlela esemqoka yamabhizinisi ukukhuthaza imikhiqizo yabo. Amabhizinisi athuthukisa ukuthengisa online ukuthuthukisa ukuqwashisa ngomkhiqizo. Esikhathini esizayo, imboni ye-bhisikidi eChina izoqhubeka nokukhula nale nkampani engenhla, futhi isilinganiso semakethe somkhakha sizoqhubeka nokukhula. Amabhizinisi kufanele anamathele emcabangweni wentuthuko emisha neqhubekayo, athuthukise imikhiqizo emisha, athuthukise ukuqwashisa ngomkhiqizo, anwebise izimakethe ezintsha futhi athuthukise abathengi abaningi, ukuze bathole inzuzo ethe xaxa.
Isikhathi sePosi: Aug-08-2023